Request for Communication Support

When does this project need to go live?

When will this project end?

Please specify event venue.

Please specify Equity & Inclusion Office project lead.

Who is your main audience? Who do you most definitely need to reach?

Please describe your target audience. Please be specific; for example, students who are already engaged (like-minded) or those that we have not yet been reached (need to be persuaded); new students to UBC; external community; students in residences; front-line staff; all staff or specific segments of staff, such as members of the LGBT2SQIA+ community.

Please provide background, context, and desired outcomes of this project.

Please list, using the + sign, relevant stakeholders. Who do we need to work with to make an impact or get the word out? Who else needs to know? Please list relevant campus and off-campus stakeholders. They may be project partners already involved, or those that may be of interest to involve.

Please specify how much budget you allocated for communications.

Please specify a Call to Action (CTA). Register for an event; download a resource; or change their behaviour;

Why should they care?

Please articulate three to five key points that the audience needs to know. They should succinctly say the essence of what we are communicating.

Proof points provide supporting evidence and/or examples to key messages and help bring them to life through.

Success factors could be ideal outcomes or immediate successes such as number of event attendees, resource downloads or website visits, event evaluations.