Please specify event venue.
Please describe your target audience. Please be specific; for example, students who are already engaged (like-minded) or those that we have not yet been reached (need to be persuaded); new students to UBC; external community; students in residences; front-line staff; all staff or specific segments of staff, such as members of the LGBT2SQIA+ community.
Less critical, but may help reach primary audience.
Please provide background, context, and desired outcomes of this project.
Please specify a Call to Action (CTA). Register for an event; download a resource; or change their behaviour;
Please articulate three to five key points that the audience needs to know. They should succinctly say the essence of what we are communicating.
Proof points provide supporting evidence and/or examples to key messages and help bring them to life through.
Success factors could be ideal outcomes or immediate successes such as number of event attendees, resource downloads or website visits, event evaluations.